Media and Social structure

When I hear virtual realities I think of made up realties or realities not taking place in the real world. I don't feel that virtual realties are the same as the real world here and now.
Also, I do feel that "The media play a significant role in rewriting our cultural scripts, altering our perceptions, our social relationships and our relationships to the world." This is evident in the 80's or even in the 70's when there was a generational gap present. The generational gap occurred as parents did not care for the music their children listened to, and the kids did not care what the parents thought and this turned into a form of rebellion. During these decades the youth separated themselves from the norm, they rebelled from their parent’s rules and about the idea of sex. The media I feel had influence as musicians or media people helped push this idea of rebelling from the older way of living or the traditional way.
So in this way society was transformed cultural scripts. The culture wasn’t waiting until marriage to have sex and having sex before marriage was in the mainstream. Society started to stray away from the traditional setting of waiting until marriage to engage in intimate forms of connection.

Beauty and Perception

To a certain extent there is universal recognition of beauty, however each individual person has their own concept of beauty so the entire perception of beauty is not universal.For example some say girls with blonde hair and blue eyes are gorgeous, in other eyes brunette hair and blue eyes are gorgeous. Some girls may find a man’s beauty in his muscular structure, for example some girls may look at his abs; others may look at his arms.
What is beautiful to one may not be beautiful to another. The outside appearance may not have anything to do with beauty. Things such as personality and the hobbies liked may spark attraction and the physical appearance will not be a heavy factor. The way one speaks may be beauty to one beholder.
I feel the American culture places to much emphasis on physical looks, whereas in other cultures the physique of a person may not matter as much. This goes back to media, films and shows in the media show their definition of beauty. Americans seem to agree and incorportate this meaning to their individual definition of beatuy therefore confirming that to a certain extent there is universal recognition of beauty.